Whether you are designing a logo yourself or working with a graphic design, make sure to keep the following logo design principles in mind. In today’s visually savvy world, having a company logo matters! The goal of a logo is to represent your brand to the target audience and differentiate you from others. It should look unforced and natural. But as with most things that appear effortless, logo designing takes a lot of energy, thought and effort. Learning how to design a brand logo? Don’t know where you should begin? That’s where the following logo design rules come in handy. #1: Opt for a simple design When designing your brand logo with a graphic design agency , you can’t overstate the importance of simplicity. A simple logo design is memorable and communicates well. Simplicity will help you ensure that the logo is easily recognisable and conveys the right brand message without being overly complicated. While keeping simplicity in mind, limit the number of elements in the logo