Website Design Tips with Experts from Melbourne

What do the top 10% of landing page unicorns have in common? How are they nailing the competition? The answer may vary, but it always has something to do with the conversion rate optimisation (CRO). It is a simple concept to understand, but not easy to optimise. What is the conversion rate? Conversion rate indicates how many people take an action on your store or website that you wanted them to take. According to leading web designers in Melbourne, Australia , a good conversion rate can be somewhere around 2% to 5%. Anything above 3.2% will put you in the top 20% of stores and above 4.8% in the top 10%. How to improve the conversion rate? Considering a baseline of 2-5% is a good start, but you should always strive to optimise this with solid tactics. Here are some great ways to optimise your ecommerce conversion rate and improve your ecommerce website design in Melbourne . Personalise the user experience It’s always rewarding to personalise the user experience by giving a p...

Whether you are designing a logo yourself or working with a graphic design, make sure to keep the following logo design principles in mind. In today’s visually savvy world, having a company logo matters! The goal of a logo is to represent your brand to the target audience and differentiate you from others. It should look unforced and natural. But as with most things that appear effortless, logo designing takes a lot of energy, thought and effort. Learning how to design a brand logo? Don’t know where you should begin? That’s where the following logo design rules come in handy. #1: Opt for a simple design When designing your brand logo with a graphic design agency , you can’t overstate the importance of simplicity. A simple logo design is memorable and communicates well. Simplicity will help you ensure that the logo is easily recognisable and conveys the right brand message without being overly complicated. While keeping simplicity in mind, limit the number of elements in the logo ...

Goodbye 2021! It’s time to welcome 2022 and build your own e-commerce store and start selling online. For business owners that are planning to build an online store but aren’t sure how to get started, this is their ultimate guide. With the help of experienced website developers in Melbourne , we have created a step-by-step guide to help you build an online store from scratch. Whether it’s deciding on the right e-commerce platform or promoting your business store, everything is covered in this guide. Let’s get started! Choose an e-commerce platform To build and run a functional store, you will need a reliable backend software/platform. There are several options to choose from that vary in terms of features, prices and designs. Choose something that best fits your products, marketing strategies, customers and web site for your Melbourne business. For instance, Shopify and Wordpress are great options as they offer lots of design features and powerful analytics. Design your online stor...

A website isn’t meant just to showcase your services or products, it is created to generate leads, increase sales and grow business. So, you need to ensure that your website engages with your visitors in the right way. Image by Digital Pieces With the help of experienced web designers in Melbourne , let’s take a look at the five basic elements that can contribute in their own way to the overall user experience of your website. 1.       Content  ‘Content is King' because it plays a massive role in Search Engine Optimisation (SEO). The content you share is one of the main reasons why people visit your website. Therefore, you really need to put some efforts into creating first-class content like videos, blogs, news/information and high-resolution imagery for your website. This will keep your users on your website for longer.  2.       Usability and navigation If the usability and n...