Skip to main content

Posts

What is a good ecommerce conversion rate and how to improve it?

What do the top 10% of landing page unicorns have in common? How are they nailing the competition? The answer may vary, but it always has something to do with the conversion rate optimisation (CRO). It is a simple concept to understand, but not easy to optimise. What is the conversion rate? Conversion rate indicates how many people take an action on your store or website that you wanted them to take. According to leading web designers in Melbourne, Australia , a good conversion rate can be somewhere around 2% to 5%. Anything above 3.2% will put you in the top 20% of stores and above 4.8% in the top 10%. How to improve the conversion rate? Considering a baseline of 2-5% is a good start, but you should always strive to optimise this with solid tactics. Here are some great ways to optimise your ecommerce conversion rate and improve your ecommerce website design in Melbourne . Personalise the user experience It’s always rewarding to personalise the user experience by giving a p
Post a Comment
Read more
Recent posts

Visual Hierarchy: 5 web design principles to Keep in Mind

The human eye perceives information visually rather than as a set of data. Unlike machines and computers, we perceive things visually, whether it’s reading material or website design. You need to understand how visual hierarchy works to ensure your website content communicates as effectively as possible. It is the foundation of any web design. Read on to learn more about visual hierarchy. What is visual hierarchy? Visual hierarchy is the pattern in which the human eye processes information on a page. It’s the order in which humans prioritise certain visual elements to be easily understood. These design elements include colours, typography, spacing and contrast. Why is visual hierarchy important? In UI design, an excellent visual hierarchy helps inform and persuade users. With it, users will be able to take things in quickly. Also, it minimises users’ uncertainty and gives them something pleasant to view. That’s why you need to organise your design elements so the human eye can
Post a Comment
Read more

Logo design: 5 key principles you need to understand

Whether you are designing a logo yourself or working with a graphic design, make sure to keep the following logo design principles in mind. In today’s visually savvy world, having a company logo matters! The goal of a logo is to represent your brand to the target audience and differentiate you from others. It should look unforced and natural. But as with most things that appear effortless, logo designing takes a lot of energy, thought and effort. Learning how to design a brand logo? Don’t know where you should begin? That’s where the following logo design rules come in handy. #1: Opt for a simple design When designing your brand logo with a graphic design agency , you can’t overstate the importance of simplicity. A simple logo design is memorable and communicates well. Simplicity will help you ensure that the logo is easily recognisable and conveys the right brand message without being overly complicated. While keeping simplicity in mind, limit the number of elements in the logo
Post a Comment
Read more

Web developer vs. web designer: Whom should you hire?

In the world of website construction, many people get web designers and web developers mixed up. Yes, they both work on websites and often have similar skills, but they are two different sides of the same coin.  In short, web developers and web designers have very distinct roles when it comes to building a website. To help you tell the difference, here’s a guide created by a leading web design company in Melbourne . What do web developers do?  Web developers are responsible for developing a fully-functional and error-free website using various components like the engine, transmission and wheels. Their job is to look after the coding part by using different programming languages like HTML, JavaScript and CSS. Web developers are divided into front-end developers, back-end developers and full-stack developers. The key responsibilities of web developers include:  Writing efficient code  Developing a website using JavaScript, CSS and HTML Maintaining software documentation  What do web desi
Post a Comment
Read more

How to build an online store in 2022? (5 simple steps)

Goodbye 2021! It’s time to welcome 2022 and build your own e-commerce store and start selling online. For business owners that are planning to build an online store but aren’t sure how to get started, this is their ultimate guide. With the help of experienced website developers in Melbourne , we have created a step-by-step guide to help you build an online store from scratch. Whether it’s deciding on the right e-commerce platform or promoting your business store, everything is covered in this guide. Let’s get started! Choose an e-commerce platform To build and run a functional store, you will need a reliable backend software/platform. There are several options to choose from that vary in terms of features, prices and designs. Choose something that best fits your products, marketing strategies, customers and web site for your Melbourne business. For instance, Shopify and Wordpress are great options as they offer lots of design features and powerful analytics. Design your online stor
Post a Comment
Read more

Hiring a web designer: 3 crucial things you should consider

  A well-designed website can boom your business overnight. It represents your brand, values, products and services. So, it’s imperative that you hire the right experts for designing and developing your website. These experts are called web designers and website developers who are specialised in designing websites. With the technical and creative know-how, they can help you design your website exactly the way you want it to be. But, how to make sure you are hiring the right web designers and developers? Well, listed down are some tips compiled by our experienced website designers in Point Cook, Melbourne . Consider these crucial tips and opt for the best web designers for your website. ● Determine your project requirements Before you start looking for web design agencies in your area, you should clearly outline your website requirements. This would help you determine what kind of designers you should hire. ● Determine your budget and time limit Once you know what your website requireme
Post a Comment
Read more

5 compelling reasons why you need a mobile-friendly website in 2021

If you’re reading this piece of information, chances are that you already know the importance of having a mobile-friendly website. You have to make sure that your website provides a good experience to mobile users. However, if you aren’t already convinced how imperative mobile-friendliness is, we can guarantee that you will have no doubt about it by the end of this writing piece.  What is a mobile-friendly website?  When we talk about a mobile-friendly websites, we refer to a website that properly displays on mobile and hand-held devices. It is often termed as responsive web design and gives mobile users a streamlined experience when viewing the website. A mobile-friendly website is actually sized and coded for an easy interaction on different mobile devices, meaning it should be easy to read and navigate.  Why you need a mobile-friendly website?  There are over 3 billion smartphone users worldwide, spending an average of 3 hours and 15 minutes on their phones daily. Therefore, having
Post a Comment
Read more