The human eye perceives information visually rather than as a set of data. Unlike machines and computers, we perceive things visually, whether it’s reading material or website design. You need to understand how visual hierarchy works to ensure your website content communicates as effectively as possible. It is the foundation of any web design. Read on to learn more about visual hierarchy. What is visual hierarchy? Visual hierarchy is the pattern in which the human eye processes information on a page. It’s the order in which humans prioritise certain visual elements to be easily understood. These design elements include colours, typography, spacing and contrast. Why is visual hierarchy important? In UI design, an excellent visual hierarchy helps inform and persuade users. With it, users will be able to take things in quickly. Also, it minimises users’ uncertainty and gives them something pleasant to view. That’s why you need to organise your design elements so the human eye can ...