What is a good ecommerce conversion rate and how to improve it?

What do the top 10% of landing page unicorns have in common? How are they nailing the competition? The answer may vary, but it always has something to do with the conversion rate optimisation (CRO). It is a simple concept to understand, but not easy to optimise.

What is the conversion rate?

Conversion rate indicates how many people take an action on your store or website that you wanted them to take. According to leading web designers in Melbourne, Australia, a good conversion rate can be somewhere around 2% to 5%. Anything above 3.2% will put you in the top 20% of stores and above 4.8% in the top 10%.

How to improve the conversion rate?

Considering a baseline of 2-5% is a good start, but you should always strive to optimise this with solid tactics. Here are some great ways to optimise your ecommerce conversion rate and improve your ecommerce website design in Melbourne.

1. Personalise the user experience

It’s always rewarding to personalise the user experience by giving a personal touch to your ecommerce store. Shoppers love personalised experiences and this tends to improve the chances that they will buy your products. Some proven ways to personalise the shopping experience are:

●       Provide coupons or special offers to first-time buyers

●       Offer recommended searches to narrow options

●       Suggest products your customer will like

●       Personalise exit offers or checkouts

2. Simplify the checkout process

Long and complicated checkout processes can drive customers away. So, increasing ecommerce conversions means lowering the number of steps required for adding to cart and checking out.

Try different checkout versions and test them. Lower the number of fields required for guest checkout. Additionally, you can include a multitude of alternative payment options for ecommerce.

3. Use a simple ecommerce design layout

If online shoppers can’t find what they are looking for, they will likely abandon your store and go to a competitor. To make navigation as smooth as possible, choose a simple ecommerce website design in Melbourne.

Take some time to design and structure your ecommerce store. Invest your time in clean and decluttered page design and transaction processes, so every user can easily navigate and check out.

4. Optimise your website speed

60% of shoppers abandon purchases due to poor website user experience and 33% due to slow loading speeds. You only have 2-3 seconds to capture your shoppers’ attention before they leave the store.

So, work with an experienced web designer in Melbourne, Australia. Optimise all heavy digital content on your ecommerce site to improve the load times. Also, don’t forget to optimise for mobile users.

5. A/B test your ecommerce store

Split or A/B testing is one of the best strategies you can use to increase your ecommerce conversion rate. Suppose you have two content headlines for your web page and you are not sure which one is more effective.

In that case, you can go for A/B split testing. This technique is simple and will save time to optimise your ecommerce conversion rate.

Summing up

Implementing the best ecommerce CRO strategy is key to online selling success. Use these techniques to build a solid strategy for your ecommerce business and be sure to measure the key performance indicators (KPI). For better UI/UX results, it is smart to seek help from expert web designers in Melbourne.

Happy ecommerce journey!