Skip to main content

What is a good ecommerce conversion rate and how to improve it?

What do the top 10% of landing page unicorns have in common? How are they nailing the competition? The answer may vary, but it always has something to do with the conversion rate optimisation (CRO). It is a simple concept to understand, but not easy to optimise.

Ecommerce website design in Melbourne
What is the conversion rate?

Conversion rate indicates how many people take an action on your store or website that you wanted them to take. According to leading web designers in Melbourne, Australia, a good conversion rate can be somewhere around 2% to 5%. Anything above 3.2% will put you in the top 20% of stores and above 4.8% in the top 10%.

How to improve the conversion rate?

Considering a baseline of 2-5% is a good start, but you should always strive to optimise this with solid tactics. Here are some great ways to optimise your ecommerce conversion rate and improve your ecommerce website design in Melbourne.

  1. Personalise the user experience

It’s always rewarding to personalise the user experience by giving a personal touch to your ecommerce store. Shoppers love personalised experiences and this tends to improve the chances that they will buy your products. Some proven ways to personalise the shopping experience are:

●       Provide coupons or special offers to first-time buyers

●       Offer recommended searches to narrow options

●       Suggest products your customer will like

●       Personalise exit offers or checkouts

  1. Simplify the checkout process

Long and complicated checkout processes can drive customers away. So, increasing ecommerce conversions means lowering the number of steps required for adding to cart and checking out.

Try different checkout versions and test them. Lower the number of fields required for guest checkout. Additionally, you can include a multitude of alternative payment options for ecommerce.

  1. Use a simple ecommerce design layout

If online shoppers can’t find what they are looking for, they will likely abandon your store and go to a competitor. To make navigation as smooth as possible, choose a simple ecommerce website design in Melbourne.

Take some time to design and structure your ecommerce store. Invest your time in clean and decluttered page design and transaction processes, so every user can easily navigate and check out.

  1. Optimise your website speed

60% of shoppers abandon purchases due to poor website user experience and 33% due to slow loading speeds. You only have 2-3 seconds to capture your shoppers’ attention before they leave the store.

So, work with an experienced web designer in Melbourne, Australia. Optimise all heavy digital content on your ecommerce site to improve the load times. Also, don’t forget to optimise for mobile users.

  1. A/B test your ecommerce store

Split or A/B testing is one of the best strategies you can use to increase your ecommerce conversion rate. Suppose you have two content headlines for your web page and you are not sure which one is more effective.

In that case, you can go for A/B split testing. This technique is simple and will save time to optimise your ecommerce conversion rate.

Summing up

Implementing the best ecommerce CRO strategy is key to online selling success. Use these techniques to build a solid strategy for your ecommerce business and be sure to measure the key performance indicators (KPI). For better UI/UX results, it is smart to seek help from expert web designers in Melbourne.

Happy ecommerce journey!

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

What are the top e-commerce platforms for your e- store to select from?

One of the biggest mistakes some retailers make is choosing the wrong e-commerce platform to build their online store. There are lots of options of e-commerce platforms out there and choosing the right platform is difficult. However, if you don’t make an informed decision, you might end up dissatisfied by the performance of your e-commerce store. As experts of website development in Melbourne , we have created a list of the best e-commerce platforms in 2020. Check them out: 1.    Shopify Shopify is one of the most flexible and feature-rich e-commerce platforms available in the market. This platform lets you customise your design with various feature and extensions. Shopify is a simple e-commerce platform, suitable for small businesses. You can sell pretty much whatever you want from physical products to digital products, using this platform. 2.    BigCommerce BigCommerce is another e-commerce platform that allows you to build your store wit...
Post a Comment
Read more

5 key elements that can make your website successful

A website isn’t meant just to showcase your services or products, it is created to generate leads, increase sales and grow business. So, you need to ensure that your website engages with your visitors in the right way. Image by Digital Pieces With the help of experienced web designers in Melbourne , let’s take a look at the five basic elements that can contribute in their own way to the overall user experience of your website. 1.       Content  ‘Content is King' because it plays a massive role in Search Engine Optimisation (SEO). The content you share is one of the main reasons why people visit your website. Therefore, you really need to put some efforts into creating first-class content like videos, blogs, news/information and high-resolution imagery for your website. This will keep your users on your website for longer.  2.       Usability and navigation If the usability and n...
Post a Comment
Read more

5 compelling reasons why you need a mobile-friendly website in 2021

If you’re reading this piece of information, chances are that you already know the importance of having a mobile-friendly website. You have to make sure that your website provides a good experience to mobile users. However, if you aren’t already convinced how imperative mobile-friendliness is, we can guarantee that you will have no doubt about it by the end of this writing piece.  What is a mobile-friendly website?  When we talk about a mobile-friendly websites, we refer to a website that properly displays on mobile and hand-held devices. It is often termed as responsive web design and gives mobile users a streamlined experience when viewing the website. A mobile-friendly website is actually sized and coded for an easy interaction on different mobile devices, meaning it should be easy to read and navigate.  Why you need a mobile-friendly website?  There are over 3 billion smartphone users worldwide, spending an average of 3 hours and 15 minutes on their phones daily...
Post a Comment
Read more