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5 compelling reasons why you need a mobile-friendly website in 2021

If you’re reading this piece of information, chances are that you already know the importance of having a mobile-friendly website. You have to make sure that your website provides a good experience to mobile users. However, if you aren’t already convinced how imperative mobile-friendliness is, we can guarantee that you will have no doubt about it by the end of this writing piece. 




What is a mobile-friendly website? 

When we talk about a mobile-friendly websites, we refer to a website that properly displays on mobile and hand-held devices. It is often termed as responsive web design and gives mobile users a streamlined experience when viewing the website. A mobile-friendly website is actually sized and coded for an easy interaction on different mobile devices, meaning it should be easy to read and navigate. 

Why you need a mobile-friendly website? 

There are over 3 billion smartphone users worldwide, spending an average of 3 hours and 15 minutes on their phones daily. Therefore, having a mobile-friendly website isn’t just a great idea – it’s actually imperative. Here are a few reasons why you need one in 2021: 

1. Mobile phones are the biggest source of web traffic

According to a report by Statista, more than half of the worldwide web traffic originates from mobile devices. This means that most of your customers are using mobile phones. Therefore, having a responsive website becomes quintessential in order to cater to their needs.  

2. Google appreciates mobile-friendliness in its ranking

There are an array of things that Google factors into their ranking algorithm, including mobile-friendliness. It uses mobile-friendly websites as a ranking factor in its search engine results and values those websites that cater to both desktop and mobile users. It’s important to pay attention to the mobile speed score of your website in addition to simply looking at responsive web design. 

3. Mobile-friendly websites build customer loyalty 

Most online users say that they won’t recommend a business website with a poor website for their mobile phones. In addition, when your online users are satisfied with the interaction with your responsive website, they will consequently get a positive impression about it and will keep coming back to it again and again. In a nutshell, having a mobile-friendly website is a way to gain loyal customers who bring more revenue. 

4. Mobile shopping is taking over e-commerce 

Mobile-friendliness becomes even more imperative when we take a look at the online shopping sphere. Today’s online shoppers prefer using mobile devices when browsing and buying products and services online. As mobile traffic is greater than desktop traffic right now, you have to make it as easy as possible for people to spend time and money on your website. Providing an optimised mobile shopping experience should be your focus as a business owner. 

5. Mobile-friendly websites have a competitive advantage 

In order for your website to stand out in this ever-vying world, it has to be mobile-friendly. If it isn’t your top priority, then beware as you competitors may take this advantage by making sure their sites are mobile-friendly. 

How to know whether your website is mobile-friendly? 

A leading web development agency in Melbourne suggests that you will be able to tell whether your website is mobile-friendly if it scales to display content correctly on your mobile device which allows you to navigate through the website with ease. If you're still not sure, use Google’s Mobile-Friendly test to check. If your website passes – then perfect; if it fails - you need to make it mobile-friendly. You can get help from a web design agency in Melbourne. 

Ending thoughts 

We hope you enjoyed reading this vital piece of information where we’ve discussed five reasons why you need a mobile-friendly website in 2021. In conclusion, having a mobile-friendly website is crucial in terms of serving your target audience, getting found on Google and building brand trust. 

Contact us at https://www.digitalpieces.com.au/contact-us/ to get a quote for your custom responsive website design with Digital Pieces from Melbourne.

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