A website isn’t meant just to showcase your services or products, it is created to generate leads, increase sales and grow business. So, you need to ensure that your website engages with your visitors in the right way. Image by Digital Pieces With the help of experienced web designers in Melbourne , let’s take a look at the five basic elements that can contribute in their own way to the overall user experience of your website. 1. Content ‘Content is King' because it plays a massive role in Search Engine Optimisation (SEO). The content you share is one of the main reasons why people visit your website. Therefore, you really need to put some efforts into creating first-class content like videos, blogs, news/information and high-resolution imagery for your website. This will keep your users on your website for longer. 2. Usability and navigation If the usability and n...