Skip to main content

5 key elements that can make your website successful


A website isn’t meant just to showcase your services or products, it is created to generate leads, increase sales and grow business. So, you need to ensure that your website engages with your visitors in the right way.

Image by Digital Pieces


With the help of experienced web designers in Melbourne, let’s take a look at the five basic elements that can contribute in their own way to the overall user experience of your website.


1.      Content 


‘Content is King' because it plays a massive role in Search Engine Optimisation (SEO). The content you share is one of the main reasons why people visit your website. Therefore, you really need to put some efforts into creating first-class content like videos, blogs, news/information and high-resolution imagery for your website. This will keep your users on your website for longer. 


2.      Usability and navigation


If the usability and navigation of your web pages are poor, your visitor will instantly move away from your website. The user should be able to find the relevant content on your website with ease.So, make sure your website is easy-to-navigate, intuitive, accessible and mobile-friendly. 


3.      Visual appearance and responsiveness


In this digital age, it is crucial to create a website that is visually impressive across all devices. Indeed, you must maintain your brand image. This means that the design of your website must reflect who you are as a business. It is important for you to visually connect with the audience. This not only improves your brand awareness but also increases your credibility.

Make sure the website is responsive and compatible with all types of devices and web browsers. 


4.      Visibility 


No matter how aesthetically pleasing and user-friendly your website is, it would still be unsuccessful unless it’s easy to be found. The most visible websites are the ones that have high rankings in search engines. This can be achieved through digital marketing campaigns including SEO, social media and email marketing. You must understand how your website can be easily found, what platforms to target and how to utilise your content. 


5.      Interaction 


The final element of a successful website is how it engages with the audience.It is important for you to hold their attention, direct them through the stages of your website and finally encourage them to click on call-to-action (CTA).

With these above-mentioned elements, you can make your website engaging for the users. These are tested and proved elements incorporated by most successful websites all over the world. 


Do you want to update your website design? Feel free to contact our experts of webdesign in Melbourne today.
Labels:

Comments

Post a Comment

Popular posts from this blog

What is a good ecommerce conversion rate and how to improve it?

What do the top 10% of landing page unicorns have in common? How are they nailing the competition? The answer may vary, but it always has something to do with the conversion rate optimisation (CRO). It is a simple concept to understand, but not easy to optimise. What is the conversion rate? Conversion rate indicates how many people take an action on your store or website that you wanted them to take. According to leading web designers in Melbourne, Australia , a good conversion rate can be somewhere around 2% to 5%. Anything above 3.2% will put you in the top 20% of stores and above 4.8% in the top 10%. How to improve the conversion rate? Considering a baseline of 2-5% is a good start, but you should always strive to optimise this with solid tactics. Here are some great ways to optimise your ecommerce conversion rate and improve your ecommerce website design in Melbourne . Personalise the user experience It’s always rewarding to personalise the user experience by giving a p
Post a Comment
Read more

Visual Hierarchy: 5 web design principles to Keep in Mind

The human eye perceives information visually rather than as a set of data. Unlike machines and computers, we perceive things visually, whether it’s reading material or website design. You need to understand how visual hierarchy works to ensure your website content communicates as effectively as possible. It is the foundation of any web design. Read on to learn more about visual hierarchy. What is visual hierarchy? Visual hierarchy is the pattern in which the human eye processes information on a page. It’s the order in which humans prioritise certain visual elements to be easily understood. These design elements include colours, typography, spacing and contrast. Why is visual hierarchy important? In UI design, an excellent visual hierarchy helps inform and persuade users. With it, users will be able to take things in quickly. Also, it minimises users’ uncertainty and gives them something pleasant to view. That’s why you need to organise your design elements so the human eye can
Post a Comment
Read more

4 common myths about UX design you should know

A UX design is a combination of visual components , information architecture, user research, wireframing and other elements that together make it or break it. UX design focuses on creating product accessibility for users.  UX design and its development process have consistently been in high demand and whatever stays in high demand comes with its share of myths. Today, we will talk about the top 4 common myths about UX design you should probably forget in 2020. Read the Myths and facts here : https://www.techdirectory.io/articles/4-common-myths-about-ux-design-you-should-know   Conclusion: Aside from these, there are countless other myths about UX design that keep businesses from having the best UX design for their website. To get professional help with your UX design in Poin Cook, get in touch with Digital Pieces .
1 comment
Read more